The Moor family partnership began in 1923 and soon established a very successful 165 acre fruit farming business based on the experience of three generations of fruit growers. Taking full advantage of the rich loam soils in this location which provides an equable climate, ensuring minimal frost risk at blossom time, and providing ideal ripening conditions, which result in fruit of truly exceptional flavour and texture, has encouraged the family to convert every orchard to certified organic standards.
Harry Moor purchased the first 100 acres of land in Kent for his son to grow vegetables and for local markets, but Donald soon realised that there was a growing demand for fruit, and he quickly converted the farm to apple and pear orchards. This foresight helped him to survive the great agricultural depression of the winter war years.
Donald was one the pioneers of modern fruit production in England and was one of the founders of the soon world famous East Malling Research Station, whose staff pioneered and established the necessary technology for successful apple and pear growing.
The end of the Second World War saw an increase in fruit production, which led to the formation of the apple and pear marketing co-operatives to ensure that English producers would be competitive with increasing imports. One of the largest and most successful of these was East Kent Packers Ltd, based in Faversham. Donald was a founder member, and in 1949 became Vice Chairman, a position he, and later his son John held, to give more than fifty years service on the board. Later East Kent Packers together with other co-operatives, joined with ENZA Fruit Worldwide to form the company World Wide Fruits, which is one the largest fruit suppliers in the UK today.
John and Nicholas, father and son partnership, are the present management and both are qualified horticulturists and fruit growers of experience. Organic fruit growing has become a way of life for the Moor family and Nicholas hopes that one or more of three daughters will follow in this footsteps. |
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